當前位置:首頁 » 城管服務 » 服務營銷英文

服務營銷英文

發布時間: 2021-01-16 15:31:20

Ⅰ 哪裡有第三方物流和服務營銷的英文材料

這個問題問的太詭異了。。你有到當地的圖書館嗎??一般圖書館都有的啊。如果你們那沒有。你可以上網搜索下。

Ⅱ 鏈家服務營銷用英語怎麼說

你好!
鏈家服務營銷
Chain service marketing

Ⅲ 「體驗營銷」英文怎麼翻譯啊

experience marketing
Low price」 competition is getting increasingly fierce in our tourist instry. This article introces experience marketing into the manufacture , distribution, selling and managing, for helping the travel agency puts the axe in the helve.
針對我國旅行社業「濫價」競爭越演越烈這一問題,從旅行社的角度出發,提出將體版驗營銷的思想引權入旅行社生產、經營、銷售和管理的全過程的舉措。

Ⅳ 服務營銷中的8P指什麼最好有中英文對照

老4P
產品(Proct)
價格(Price)
渠道(Place)
促銷(Promotion)
新4P
Partnership(夥伴關系)
Public relationship(公內共關系)
Pleasing(取悅客戶)
Power(影容響力),

Ⅳ 那位大神能幫我翻譯一篇文章,不要機器翻譯。一篇關於營銷服務的文章需要翻譯成英文!高懸賞!高懸賞!

The supermarket inventory management system design and implementation

With small supermarket the scale of development expands unceasingly, the quantity of a commodity increase sharply, the relevant goods and all kinds of information have multiplied. The supermarket was obsessed for goods to all kinds of information in statistical analysis. And the large supermarket management system function caused by too much red tape reces the operation of small supermarket work efficiency.

The supermarket management system on the market is the most popular supermarket used one of the system, it mainly includes the following several moles: landing system, commodity warehousing, goods, goods change and delete query. Thus, realize the purchase, sales and employee information and the all-round, dynamic, timely management.

The system of making reference analyzing the market background and process. Front desk program development mainly Visual c #.net environment for development, develop fast, convenient and simple and clear login screen. Front desk development mainly include: login screen, the interface, system maintenance interface, etc.

The background is mainly the building and maintaining database, the use of the tools is SQL Sever 2005 database, and it provides a good system for safety, support multi-user operating. Available to store data with the front desk and C# console connection, make the data connection between each other and can dynamically.

Key words work efficiency/inventory management/SQL Sever 2005 database.

放心吧,我的英語水平很好的

Ⅵ 市場營銷怎麼翻譯成英語

市場營銷的英文翻譯是marketing management,作為名詞或課程使用,具體分析如下:

marketing management

英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]

銷售管理;市場營銷

相關短語:

1、Marketing OPerations Management市場運作與管理

2、Wine Marketing &Management紅酒市場營銷及管理

3、MSc Marketing and Management市場與管理

4、Services Marketing & Management服務營銷與管理

(6)服務營銷英文擴展閱讀

相關例句:

1、MarketingManagement,FinanceManagement,OperationManagement, EngineeringEconomy,RiskManagement.

市場營銷,財務管理,運營管理,工程經濟,風險管理。

2、.

營銷管理流程制度健全程度。

3、 .

基於中間件技術構建電力營銷管理系統的應用研究。

4、,consumptioncongestionhas drawn .

消費集成作為一種新的營銷管理模式,引起了商家越來越多的關注。

5、.

供電系統電力營銷的數字化管理模式研究。

6、 Workflow.

基於工作流的電力營銷管理信息系統的研究。

Ⅶ 服務營銷英語論文 高分!!!!

Customer relationship management (CRM) is a multifaceted process, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers.[1] Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

There are many aspects of CRM which were mistakenly thought to be capable of being implemented in isolation from each other. [3]

From the outside of the organization, a customer experiences the business as one entity operating over extended periods of time. Thus piecemeal CRM implementation can come across to the customer as unsynchronized where employees and web sites and services are acting independently of one another, yet together represent a common entity.

CRM is the philosophy, policy and coordinating strategy connecting different players within an organization so as to coordinate their efforts in creating an overall valuable series of experiences, procts and services for the customer.

The different players within the organization are in identifiable groups:

Customer Facing Operations - The people and the technology support of processes that affect a customer's experience at the frontline interface between the customer and the organization. This can include face to face, phone, IM, chat, email, web and combinations of all media. Self-service kiosk and web self-service are doing the job of vocals and they belong here.
Internal Collaborative Functional Operations - The people and technology support of processes at the policy and back office which ultimately affect the activities of the Customer Facing Operations concerning the building and maintaining of customer relationships. This can include IT, billing, invoicing, maintenance, planning, marketing, advertising, finance, services planning and manufacturing.
External Collaboration functions - The people and technology support of processes supporting an organization and its cultivation of customer relationships that are affected by the organization's own relationship with suppliers/vendors and retail outlets/distributors. Some would also include instry cooperative networks, e.g. lobbying groups, trade associations. This is the external network foundation which supports the internal Operations and Customer facing Operations.
Customer Advocates and Experience Designers - Creative designers of customer experience that meet customer relationship goals of delivering value to the customer and profit to the organization (or desired outcomes and achievement of goals for non-profit and government organizations)
Performance Managers and Marketing Analysts - Designers of Key Performance Indicators and collectors of metrics and data so as to execute/implement marketing campaigns, call campaigns, Web strategy and keep the customer relationship activities on track. This would be the milestones and data that allow activities to be coordinated, that determine if the CRM strategy is working in delivering ultimate outcomes of CRM activities: market share, numbers and types of customers, revenue, profitability, intellectual property concerning customers preferences.
Customer and Employee Surveyors and Analysts - Customer Relationships are both fact driven and impression driven - the quality of an interaction is as important as the information and outcome achieved, in determining whether the relationship is growing or shrinking in value to the participants.

[edit] Technology considerations
The basic building blocks:

A database for customer lifecycle (time series) information about each customer and prospect and their interactions with the organization, including order information, support information, requests, complaints, interviews and survey responses.

Customer Intelligence - Translating customer needs and profitability projection into game plans for different segments or groups of customers, captured by customer interactions (Human, automated or combinations of both) into software that tracks whether that game plan is followed or not, and whether the desired outcomes are obtained.

Business Modeling Customer Relationship Strategy, Goals and outcomes: Numbers and description of whether goals were met and models of customer segments and game plans worked as hypothesized.

Learning and Competency Management Systems - Customer Capacity and Competency Development - Training and improving processes and technology that enable the organization to get closer to achieving the desired results. Complex systems require practice in order to achieve desired outcomes, especially when humans and technology are interacting. Iteration is the key to refining, improving and innovating to stay ahead of the competition in Customer Relationship Management. (Successful tools, technology and practices will be copied by the competition as soon as they are proven successful.)

The building blocks can be implemented over time separately, but eventually need to be dynamically coordinated. The ongoing alignment of the basic building blocks distinguishes an elegant seamless CRM implementation which successfully builds mutually valuable relationships.

[edit] Types/Variations of CRM
There are several different approaches to CRM, and at present there is no one software package that allows all of these approaches to be applied. When companies consider implementing a CRM strategy, they usually talk about either Campaign Management or Sales Force Automation. Although CRM is much more than either of those parts, software packages are usually based around one or the other idea (with SFA being the most popular).

Operational CRM
Operational CRM provides support to "front office" business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and staff can retrieve information on customers from the database when necessary.

One of the main benefits of this contact history is that customers can interact with different people or different contact channels in a company over time without having to describe the history of their interaction each time.

Consequently, many call centers use some kind of CRM software to support their call center agents.

Operational CRM processes customer data for a variety of purposes:

Managing Campaigns
Enterprise Marketing Automation
Sales Force Automation

Sales Force Automation (SFA)
Sales Force Automation is a type of Operational CRM that is designed to automate sales-force-related activities, such as lead tracking. Software procts perform such tasks as:

Keeping lists of leads
Assigning list segments to salespeople
Allowing list contacts to be called or e-mailed
Tracking responses
Generating reports

Analytical CRM
Analytical CRM analyzes customer data for a variety of purposes:

Design and execution of targeted marketing campaigns to optimize marketing effectiveness
Design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention
Analysis of customer behavior to aid proct and service decision making (e.g. pricing, new proct development etc.)
Management decisions, e.g. financial forecasting and customer profitability analysis
Prediction of the probability of customer defection (churn analysis)
Analytical CRM generally makes heavy use of data mining.

Sales Intelligence CRM
Sales Intelligence CRM is very similar to Analytical CRM, but it is intended as a more direct sales tool. Features include the delivery of "alerts" to sales people based on analysis of such factors as:

Cross-sell/Up-sell/Switch-sell opportunities.
Customer Drift.
Sales performance, good and bad.
Customer trends
Customer margins

Campaign Management
Campaign management software is marketing-oriented CRM software that combines elements of Operational and Analytical CRM and allows campaigns to be run on an existing client base. Campaign Management is used when you need to create personalized offers when it is prohibitively expensive to personally contact each client. Campaign management software functions include:

Choosing campaign recipients from the client base according to selected criteria
Development of a campaign offer (this is often done "out-of-the-system" and is not automated)
Assigning specific campaign offers to selected recipients
Automatically sending offers to the selected clients via selected channels (either directly, via channels such as e-mail, or indirectly, by creating lists for use in channels such as direct mail)
Gathering, storing, and analyzing campaign results (including tracking responses and analyzing propensities)

Collaborative CRM
The function of the Customer Interaction System or Collaborative Customer Relationship Management is to coordinate the multi-channel service and support given to the customer by providing the infrastructure for responsive and effective support to customer issues, questions, complaints, etc.

Collaborative CRM aims to get various departments within a business, such as sales, technical support and marketing, to share the useful information that they collect from interactions with customers. Feedback from a technical support center, for example, could be used to inform marketing staffers about specific services and features requested by customers. Collaborative CRM's ultimate goal is to use information collected from all departments to improve the quality of customer service.[4]

Geographic CRM
Geographic CRM (GCRM) is a customer relation management information system which collaborates geographic information system and traditional CRM.

gCRM combines data collected from route of movement, types of residence, ambient trading areas and other customer and marketing information which are matched with relevant road conditions, building formations, and a floating population. Such data are conformed with a map and is regionally analyzed with OLAP(On-Line Analytical Processing) for visualization. This enables a company to examine potential customers and manage existing customers in the region.

Strategy
Several commercial CRM software packages are available which vary in their approach to CRM. However, as mentioned above, CRM is not just a technology but rather a comprehensive customer-centric approach to an organization's philosophy in dealing with its customers. This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management. Hence, it is important that any CRM implementation considerations stretch beyond technology, towards the broader organizational requirements.

The objectives of a CRM strategy must consider a company』s specific situation and its customers' needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, improving proct offerings (by better understanding customer needs), and by identifying the organization's most profitable customers.[5]

CRM strategies can vary in size, complexity and scope. Some companies consider a CRM strategy to only focus on the management of a team of salespeople. However, other CRM strategies can cover customer interaction across the entire organization. Many commercial CRM software packages that are available provide features that serve sales, marketing, event management, project management and finance.

Successes
While there are numerous reports of "failed" implementations of various types of CRM projects,[6] these are often the result of unrealistic high expectations and exaggerated claims by CRM vendors.

Many of these "failures" are also related to data quality and availability. Data cleaning is a major issue. If the company CRM strategy is to track life-cycle revenues, costs, margins and interactions between indivial customers, this must be reflected in all business processes. Data must be extracted from multiple sources (e.g., departmental/divisional databases, including sales, manufacturing, supply chain, logistics, finance, service, etc.), requiring an integrated, comprehensive business processing system to be in place with defined structures and data quality. If not, interfaces must be developed and implemented to extract data from different systems. This creates a demand far beyond customer satisfaction to understand the full business-to-business relationship. For this reason, CRM is more than a sales or customer interaction system.

The experience from many companies[who?] is that a clear CRM requirement with regard to reports (e.g., input and output requirements) is of vital importance before starting any implementation.[citation needed] With a proper demand specification, a great deal of time and money can be saved based on realistic expectations of systems capability.[citation needed] A well operating CRM system can be an extremely powerful tool for management and customer strategies.

Privacy and data security
One of the primary functions of CRM software is to collect information about customers. When gathering data as part of a CRM solution, a company must consider customer privacy and data security with respect to legal and cultural environments. Some customers prefer assurance that their data is not shared with third parties without their consent and that it cannot be illicitly accessed by third parties.

Ⅷ 服務營銷用英文怎麼說

Services Marketing

Ⅸ 區域營銷服務一中心 英文如何翻譯

The region marketing serves a center

Ⅹ 市場營銷英文文獻翻譯成中文3000字

一、服務營銷。

現代經濟發展的一個顯著特徵是服務業的蓬勃發展,其在國民經濟中的地位愈來愈重要,服務營銷的重要性日益突出,中國已經加入WTO ,外資企業紛紛搶灘中國,中外服務市場營銷大戰將出現白熱化的態勢。現實經濟生活中的服務可以區分為兩大類。一種是服務產品,產品為顧客創造和提供的核心利益主要來自無形的服務。另一種是功能服務,產品的核心利益主要來自形成的成分,無形的服務只是滿足顧客的非主要需求。貝瑞認為,在產品的核心利益來源中,有形的成分比無形的成分要多,那麼這個產品就可以看作是一種「商品」(有形產品) ;如果無形的成分比有形的成分要多,那麼這個產品就可以看作是一種「服務」。與服務的這種區分相一致,服務營銷的研究形成了兩大領域,即服務產品的營銷和顧客服務營銷。服務產品營銷的本質是研究如何促進作為產品的服務的交換;顧客服務營銷的本質則是研究如何利用服務作為一種營銷工具促進有形產品的交換。但是,無論是服務產品營銷,還是顧客服務營銷,服務營銷的核心理念都是顧客滿意和顧客忠誠,通過取得顧客的滿意和忠誠來促進相互有利的交換,最終實現營銷績效的改進和企業的長期成長。

First, services marketing.

Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth.

二、網路營銷。

互聯網路是一種利用通訊線路,將全球電腦納入國際聯網的信息傳送系統必將是未來市場營銷最重要的渠道。網路營銷的特性包括;可24 小時隨時隨地地提供全球性營銷服務;電腦可儲存大量的信息,代消費者查詢,可傳送的信息數量與精確度,遠超過其他媒體;能因應市場需求,及時更新產品或調整價格;減少印刷與郵遞成本;且無店面租金,節約水電與人工成本;可避免推銷員強勢推銷的干擾;可經由信息提供與互動交談,與消費者建立長期良好的關系。互聯網路是一種功能最強大的營銷工具,它同時兼具渠道、促銷、電子交易、互動顧客服務以及市場信息分析與提供的多種功能。

它以聲光互動溝通的特質,作為跨越時空的媒體,已深深吸引年青一代人的眼光。此外,它所具備的一對一營銷能力,正是符合[ 分眾營銷]與[ 直效營銷]的未來趨勢。 網路營銷可視為一種新興的營銷渠道,它並非一定要取代傳統的渠道,而是經由信息科技發展,來創新與重組營銷渠道。但不可否認的是,網路營銷必然會給傳統營銷造成沖擊,因此商業界必須要注意這種趨勢,並與軟體產業作密切的聯系與合作。以廣告業為例,在最新媒體時代,銷售是從開始到完成的一貫作業,就是說由吸引注意、引發興趣、造成購買欲、進行采購,一氣而成,而廣告公司將參與營銷的全程。商業企業也有必要改變傳統的組織形態,提升新媒體部門的功能,引進兼具營銷素養與電腦科技的人才,未來才能具備市場的競爭優勢。
Second, network marketing.

Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions.

It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend.

Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage.
三、綠色營銷。

所謂「綠色營銷」,是指社會和企業在充分意識到消費者日益提高的環保意識和由此產生的對清潔型無公害產品需要的基礎上,發現、創造並選擇市場機會,通過一系列理性化的營銷手段來滿足消費者以及社會生態環境發展的需要,實現可持續發展的過程。綠色營銷的核心是按照環保與生態原則來選擇和確定營銷組合的策略,是建立在綠色技術、綠色市場和綠色經濟基礎上的、對人類的生態關注給予回應的一種經營方式。目前,西方發達國家對於綠色產品的需求非常廣泛,而發展中國家由於資金和消費導向上和消費質量等原因,還無法真正實現對所有消費需求的綠化。以我國為例,目前只能對部分食品、家電產品、通訊產品等進行部分綠化;而發達國家已經通過各種途徑和手段,包括立法等,來推行和實現全部產品的綠色消費。從而培養了極為廣泛的市場需求基礎,為綠色營銷活動的開展打下了堅實的根基。以綠色食品為例,英國、德國綠色食品的需求完全不能自給,英國每年要進口該食品消費總量的80% ,德國則高達98%。這表明,綠色產品的市場潛力非常巨大,市場需求非常廣泛。

綠色營銷只是適應二十一世紀的消費需求而產生的一種新型營銷理念,也就是說,綠色營銷還不可能脫離原有的營銷理論基礎。因此,綠色營銷模式的制定和方案的選擇及相關資源的整合還無法也不能脫離原有的營銷理論基礎,可以說綠色營銷是在人們追求健康、安全、環保的意識形態下所發展起來的新的營銷方式和方法。現代企業只有樹立起一種全新的可持續發展營銷的經營理念,努力開展綠色營銷,開發綠色產品,進行綠色生產,才能和可持續發展潮流相適應。同時,企業還可進一步「導向消費者」,促成可持續消費模式的全面建立和實現,承擔起促進社會發展和生態環境發展的責任和義務,使企業的經濟效益、社會效益和環境效益相統一。

Third, green marketing.

The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand.

Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .

熱點內容
影視轉載限制分鍾 發布:2024-08-19 09:13:14 瀏覽:319
韓國電影傷口上紋身找心裡輔導 發布:2024-08-19 09:07:27 瀏覽:156
韓國電影集合3小時 發布:2024-08-19 08:36:11 瀏覽:783
有母乳場景的電影 發布:2024-08-19 08:32:55 瀏覽:451
我准備再看一場電影英語 發布:2024-08-19 08:14:08 瀏覽:996
奧迪a8電影叫什麼三個女救人 發布:2024-08-19 07:56:14 瀏覽:513
邱淑芬風月片全部 發布:2024-08-19 07:53:22 瀏覽:341
善良媽媽的朋友李采潭 發布:2024-08-19 07:33:09 瀏覽:760
哪裡還可以看查理九世 發布:2024-08-19 07:29:07 瀏覽:143
看電影需要多少幀數 發布:2024-08-19 07:23:14 瀏覽:121